Biography
A veteran search engine optimization specialist with
fourteen years organic and paid search marketing
experience, Derrick assembled
and managed teams that delivered successful search engine marketing
services for
websites such as Travelocity, Expedia, Brookstone, American Express, Capital
One, eBay,
Shopzilla, The Los Angeles Times, Kaiser Permanente, Microsoft.com,
LensCrafters, and many other
businesses of all shapes and sizes.
Currently Derrick is the Senior SEO
Architect for Microsoft.com. He enjoys the challenge of working as an
in-house
SEO specialist, defining and advocating a holistic SEO strategy for all websites on Microsoft.com.
Find Derrick
Online
http://www.linkedin.com/in/derrickwheeler
http://twitter.com/derrickwheeler
http://www.facebook.com/derrick.wheeler
Work History
Microsoft
Corp
- Bend, OR & Redmond, WA
(2007 - Present)
Central Marketing Group - Senior SEO Architect
Developing and
driving a holistic, in-house SEO strategy for Microsoft.com websites.
-
Successfully driving change in a de-centralized, highly complex
organization
-
Educating marketers, developers, and copywriters on SEO best
practices
-
Developing SEO programs for individual websites utilizing varying
levels of agency support
-
Co-produced a two-day in-house SEO evangelism & training event
with over 550 attendees
Acxiom
Corp - Bend, OR & Little Rock, AR
(2002 - 2007)
Acxiom Digital - Director of Search Engine Marketing
Trained and led small team responsible
for all aspects of organic search optimization, XML paid inclusion,
and paid
search production for a diverse list of clients.
-
Defined
search engine marketing services including delivery processes and
tactics
-
Worked
closely with programmers on development of new search optimization
tools
-
Selected for Acxiom’s prestigious Leadership
Candidate Program (LCP)
Intrapromote, LLC - Bend,
OR & Stow,
OH (1999 - 2002)
VP Search Engine Optimization
Defined and delivered all phases of our search engine
optimization services for clients. I was the first
employee of this successful,
online marketing start-up.
-
Driving
force behind all search engine optimization projects
-
Developed process for sales and delivery of search engine
optimization services
-
Achieved highest score in the 1st edition of the Marketing
Sherpa’s Guide to SEO companies
Outrider
North America - Bend, OR (1996 -
1999)
Director of Online Marketing
Created and managed a department
responsible the production of all online promotion services
including search
engine optimization.
-
Developed processes for delivering successful website promotion
projects
-
Personally managed large projects and high profile
accounts
-
Created
and managed partnerships with over 30 small and medium online marketing
companies
Education
Washington
State University
, Pullman, WA
Edward R. Murrow School of Communication
Bachelor of Arts Degree in Communication
Personal Information
Married to Michelle Hart of Bona Fide Search
Group
Two Children: Ellie (5) and
Ethan (3)
Two
Dogs:
Grizzly (9) and Rusty (5)
One Cat: Biscuit (12)
